Welcome note

Danica Purg Dr. Danica Purg, predsjednica i dekanica, IEDC – Bled School of Management, predsjednica, CEEMAN – Central and East European Management Development Association

It is my pleasure to welcome you to the IEDC-Bled School of Management - a global leader in arts-based management education. 

Our school is designed as an art gallery, a place for reflection, creativity and innovation. Musicians, poets and philosophers, film directors, actors, and architects have become well acquainted with our classrooms, because we believe in the power of art, as a tool for reflection, inspiration, and for change management. There is no change without a strong emotional engagement or, as Edgar Schein says: “Art is helping us to see more, to hear more, to feel more. Art is shocking, provoking and inspiring”.

At the IEDC-Bled School of Management, we have spent the last 20 years introducing our students to the arts, along with sustainable development and ethics. These are also the three pillars of the school’s philosophy. Since the very beginning, we developed a robust research agenda around the arts, bringing together faculty and PhD students to explore arts-based pedagogy, learning processes and the long-term impacts of artistic business learning. This year we celebrate the 30th anniversary of IEDC-Bled School of Management and we are very proud to host the Art of Management and Organization Conference in the frame of this celebration.
I wish you all an inspiring, beautiful and impactful conference!